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Thread: Anti-bullying ad sends gut-wrenching message to a different audience - adults!!!!

  1. #1
    ○ The 1 and only ○ Kramer's Avatar
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    Thumbs up Anti-bullying ad sends gut-wrenching message to a different audience - adults!!!!


    Anti-bullying ad sends gut-wrenching message to a different audience - adults!!!!


    It's an anti-bullying message designed to hit home with a different audience - adults. And it hits hard.

    The set is an office breakroom. The office bully calls a co-worker names, then pushes and threatens him, even as horrified colleagues pretend not to notice. One gets up from his table and scurries away. The victim is humiliated. The bully revels in the power.

    In the end, the boss intervenes, but not to bring justice - just to tell the bully and the victim to "get back to work."

    Anyone who watches the public service announcement, "Break Bullying," would see no office would allow the scene to play out that way. In reality, it didn't: It was based on actual experiences from the producer's middle school years.


    And that's the point, according to the organization Not in Our School and Mike Nelson, the producer of the spot: If we wouldn't stand for bullying as adults, why do we allow it to happen in our schools?

    When Nelson's boss at ad agency MAKE told him to do a piece on bullying, he jumped at it. Nelson was bullied in middle school and fell back on that experience to create a story that would resonate with adults who saw it.

    He decided to use real images and real language. Even "bleeped out," the expletives are obvious and stinging. Nelson says that's the reality of bullying.

    "This is how it happens," he told CNN.

    The Not in Our School program focuses on what adults can do to help kids address bullying and make schools safe for everyone. Its site offers a guide to start a Not in Our School campaign as well as a video kit and links to anti-bully supports. It also features anti-bullying lesson plans for elementary, middle and high school classrooms.

    Nelson's anti-bullying message had a strong impact on Cohn-Vargas. An educator and daughter of a family that escaped the Holocaust, she notes, "Many adults have taken action from personal experience."

    Now that he's an adult, Nelson said, he's taking his own action against bullying.

    "I basically played out my own experience in school," he said. "I wrote that exactly as it was.

    "That hurtful behavior sticks with kids for the rest of their lives."


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    ○ The 1 and only ○ Kramer's Avatar
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    wow

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    Specialist stealyourface's Avatar
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    Quote Originally Posted by Kramer View Post
    wow
    Just think of the tax dollars that were pissed away making this joke of a PSA.

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    ○ The 1 and only ○ Kramer's Avatar
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    Stunning isn't it?

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    Novice Mutt's Avatar
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    Supreme Deity Remedy's Avatar
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    Good message.

    It's high time we stop acting like sociopaths are acceptable. And business, is where most of them reside.
    "It'll come back three times, once in the name of deceit,
    twice for your malice, three times when I take you away."

    http://kramersforum.com/forum/showth...emedy-s-Region

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    Specialist stealyourface's Avatar
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    Quote Originally Posted by Remedy View Post
    Good message.

    It's high time we stop acting like sociopaths are acceptable. And business, is where most of them reside.
    You are a complete loser. You dont know the first thing about business. Have you ever even worked in an office? I don't post much here but most times there is some asinine bleeding heart comment from you. Grow a pair.

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    Supreme Deity Remedy's Avatar
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    Quote Originally Posted by stealyourface View Post
    You are a complete loser. You dont know the first thing about business. Have you ever even worked in an office? I don't post much here but most times there is some asinine bleeding heart comment from you. Grow a pair.
    I work in an office right now, genius.

    You should keep rarely posting, because you've never had anything to say that mattered.

    And my nuts are huge. I've given you plenty of chances to see for yourself, but you're a pussy.

    And it's a known FACT, that sociopaths are all over the place, in the business world.

    http://bigthink.com/ideas/24895

    http://news.goldseek.com/DougCasey/1332349655.php

    http://www.forbes.com/sites/jeffberc...ke-great-ceos/



    I would like to invite you to fuck yourself.
    "It'll come back three times, once in the name of deceit,
    twice for your malice, three times when I take you away."

    http://kramersforum.com/forum/showth...emedy-s-Region

  9. #9
    Specialist stealyourface's Avatar
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    Quote Originally Posted by Remedy View Post
    I work in an office right now, genius.

    You should keep rarely posting, because you've never had anything to say that mattered.

    And my nuts are huge. I've given you plenty of chances to see for yourself, but you're a pussy.

    And it's a known FACT, that sociopaths are all over the place, in the business world.

    http://bigthink.com/ideas/24895

    http://news.goldseek.com/DougCasey/1332349655.php

    http://www.forbes.com/sites/jeffberc...ke-great-ceos/



    I would like to invite you to fuck yourself.
    You work in an office? Well then you are correct, sociopaths work in business. All I was saying is that you are always on here crying and whining about why life isn't fair and its someone else's fault that you are a loser.

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    Grand Master Poopsy's Avatar
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    People can spout their opinions that bullying either does not exist in schools, or is a problem that is blown out of proportion. I can't help but think you have never had to deal with it, so your opinion is one of ignorance and not arrogance.

    I dealt with just the behavior you see in this video when I was in 4th grade. It was real. It was not an exaggeration when I tried to go to my teacher and the principal to get it to stop, but they ignored the problem. Maybe they never had to deal with it either. I was a smaller kid, and a larger kid who in my opinion was a coward for picking on someone smaller kept this up for months. My parents tried going to the principal about it with no results.

    Then one night after dinner, my Dad pulls me aside and says, "If you tell your mother that I said this, I'll deny we ever had the conversation. But you're gonna have to make this punk understand it's not worth his while to pick on you." When I asked what he meant, Dad said, "What the hell do you think I mean?" The next day at school, the punk started it again, and I reached up and punched him right in the face. Knocked him on his ass, and then dove on him and kept hitting until we were broken up.

    He didn't get the point right away. But the next day when he started making threats on the playground, one of his friends that had broken us up the day before told him to knock it off, because he wasn't going to break it up again, he'd let me go until the teachers got there to break it up. Then he stopped his crap. But it could have all been handled if the school staff had just done their damned jobs.
    "Ride like the wind, at double speed."

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