Pro-Obama Ad Features Kids Singing About Romney's Evil America [LYRICS and VIDEO]
Pro-Obama Ad Features Kids Singing About Romney's Evil America [LYRICS and VIDEO]
“We’re the children of the future, American through and through. But something happened to our country, and we’re kind of blaming you.”
That’s the message delivered by a choir of kids in a new video that laments the state of these United States, points a finger at the generation in charge and urges adults to vote for Obama.
The video was created as an independent project of Jeff Goodby and Rich Silverstein, founders of San Francisco- and Detroit-based agency Goodby Silverstein & Partners.
Imagine an America
Where strip mines are fun and free
Where gays can be fixed
And sick people just die And oil fills the sea
We don't have to pay for freeways!
Our schools are good enough
Give us endless wars
On foreign shores
And lots of Chinese stuff
We're the children of the future
American through and through
But something happened to our country
And we're kinda blaming you
We haven't killed all the polar bears
But it's not for lack of trying
Big Bird is sacked
The Earth is cracked
And the atmosphere is frying
Congress went home early
They did their best we know
You can't cut spending
With elections pending
Unless it's welfare dough
We're the children of the future
American through and through
But something happened to our country
And we're kinda blaming you
Find a park that is still open
And take a breath of poison air
They foreclosed your place
To build a weapon in space
But you can write off your au pair
It's a little awkward to tell you
But you left us holding the bag
When we look around
The place is all dumbed down
And the long term's kind of a drag
We're the children of the future
American through and through
But something happened to our country
And yeah, we're blaming you
You did your best
You failed the test
Mom and Dad
We're blaming you!
The project originated when representatives of "90 Days, 90 Reasons" (a project whereby creatives provide concrete reasons to re-elect Obama) approached Goodby and Silverstein about contributing one of those reasons. Goodby says the song "just appeared to him" and he recruited David Michel Ruddy to write the music.
"The idea was to have kids from the future sing about a world that’s been defiled by us--by their parents," says Goodby, who, somewhat counterintuitively, is a registered, apparently lapsed, Republican. "It was meant to be accusatory in some way. Something to put it in the context of some day this decision will be an even bigger one than it appears today."
The team, which included Goodby as writer, Silverstein and Tim Green as art directors, Ruddy as composer and Todd Porter as producer along with others, recruited kids who belonged to local choirs to sing the tune and shot the video (directed by Green) in a studio in the agency.
The video lives online at The Future Children Project.
Goodby, who has produced a number of self-driven projects over the last several years, acknowledges that the video won’t necessarily be a favorite of every client, but stresses that the video is not an official GSP joint, and also that the agency has actively encouraged its creatives to produce their own non-ad ideas, regardless of bent.
And, alas, at least one person close to Goodby was dismayed by the effort: "My brother wrote to me and said he was appalled," says Goodby.
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